From Listing to Closing: The Top Five Secrets to Success

How do Oahu home sellers ensure the best chance that they will sell their home quickly, at or above asking price, and complete closing in thirty-days or less?

To answer this question, it’s helpful to look at the recent sale of a Mililani home.

Separating Fact from Fiction

Traditional wisdom says that when you want to sell your home, there are two simple rules to follow to assure a quick sale: price it well, and make it look amazing. While partly true, this adage oversimplifies what is actually a complex and drawn-out process.

In an era of DIY real estate websites and fancy apps, many home sellers are deceived into thinking that selling a home, from listing to closing, is just a matter of a few clicks. In fact, selling your home is often the most important and complex financial transaction you will ever experience.

What does it take to complete a successful sale? Five time-tested fundamentals still hold true: Experience, property preparation, staging, professional photography, and most important getting it to closing.

1. Experience

Experience is everything. Which would you trust more when flying on an airplane, an airline pilot with 25 years of experience or a rookie that just graduated from flight school?

With over 400 transactions under my belt, my record of success is based on over 25 years of full-time real estate experience. In addition to single-family home expertise, I recently served as the Sales Manager for Keola La’i, a new 352 unit condominium in Kaka’ako (2008). I was also a member of the Sales Teams for One Archer Lane (1998), Lanikea at Waikiki (2005), Moana Pacific (2007) and The Cove Waikiki (2014).

This extensive experience and dedication to the real estate profession means that I’m prepared for virtually any situation that may arise.

2. Property Preparation

Often homes need extensive preparation before they’re even ready for staging.

3. Staging

It’s no surprise that a 2007 survey of Accredited Staging Professionals by the company StagedHomes found that 94 percent of staged homes sold on average in one month or less and spent 80 percent less time on the market than those that were not staged.

4. Professional Photography

Home staging and professional photography are effective because they emphasize a property’s strengths and minimize its weak points. They allow your home to be shown at its maximum potential and attract the attention and admiration of prospective buyers.

When you list your home with Tracy, you can be assured that your home will be shown in the best light possible. Just take a look at some of the “Before and After” photos below to see previous examples of Tracy’s staged listings.

Slide the arrows below to see “Before and After” photos!

Living Room & Kitchen

Many homeowners know they should declutter, but staging a house involves much more than packing up and tossing extra “stuff”.

Staging is a production. The house is being staged to look like a model home: cozy, comfortable, colorful and inviting, with a personalized look to make it stand out from the rest of the other homes on the market.



Bedrooms

Staging isn’t just decorating. It’s choosing the right props, moving or getting rid of furniture that makes the space look smaller, and creating focal points in main living areas.

You should leave with a positive impression created by properly placed furniture, color-coordinated accessories, beautiful rich linens and table settings — everything evoking a cozy, inviting feeling.



Bathrooms


Room to Grow

Staging a home takes it to the next level by making it look bigger, brighter, cleaner, and accentuating the positive aspects of the property. It’s all about creating a sense of possibility and potential, about creating an inviting space to inspire buyers, to generate a mood befitting the property.



When you list your home with Tracy, our team goes room by room, inside each closet and kitchen cabinet and yes, even underneath the kitchen sink, to make the house more attractive to the greatest number of buyers.

5. Getting to Closing

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Ready to get started? Contact Tracy today for a personal home seller consultation!


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